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Starbucks, Only Better?

4 Apr

A friend of mine once woke from a dream in which she opened up a Starbucks in the jungles of Paraguay. Granted, she worked at Starbucks at the time, the dream certainly wasn’t uninspired. Although she never advocated it’s existence, she certainly didn’t oppose it (after all, she worked at one of the newest Starbucks music stores off Lincoln Road in Miami Beach; and they wanted to promote her – that was one thing she didn’t want and she turned them down). There’s no denying that pretty much everyone in the world coffee drinking age has tried Starbucks self-promoted ‘premier’ coffee, and subsequently been exposed to its’ Baristas and cornucopia of merchandise (did anyone see the coffee cups shaped like a to go mug? I admit – I think they’re cute). However, the prices of their coffee have gone up without quality to match, and I often find the long lines and cookie-cutter atmosphere has cheapened the experience.

How lucky was I to find a blurb in New York magazine about how Starbucks should wise up and take a gander at the newbie coffee houses slowly whittling away their profits and producing Mochas and Lattes that justify the price and a true gourmet reputation. Ladies and Gentlemen, we have a true coffee house in L.A. and it’s name is Intelligentsia. Known to many SilverLake dwellers, their L.A. location exists on a small section off Sunset, where some of the more interesting culinary treats of Silverlake exist.

Why comes to L.A.? If you go to the site, it’s slightly reminiscent of the Starbucks mantra, however, “Along with introducing Los Angeles to Intelligentsia’s understanding that responsible business practices create the finest coffees, the Silver Lake store will showcase the seasonality of the fine coffees. An agricultural product, coffee can be grown and harvested with the same care and commitment local artisanal farmers have for heirloom vegetables. And like heirloom vegetables, coffee varietals, such as the famed Geisha bean, each have a season when they are at their peak. The new Silver Lake store will showcase these finer, heirloom-grown coffees by offering coffees only during their specific season, when their stunning aromas and flavors elevate it from commodity crop to an elegant foodstuff to be savored.”

So where does that leave Starbucks, leader of the coffee biz? Danny Meyer, a restauranteur, believes that since Starbucks has “put an entire adult population through Coffee University,” it must now prepare its own generations of “stores run by passionate coffee geeks,” after taking a cue from “four of the smaller, elite players from across the world who are doing it right.” Drumroll please, these are: Monmouth Coffee (London), Blue Bottle (San Francisco-Oakland), Intelligentsia (Chicago/Note* L.A. is their newest location), and Joe the art of Coffee (New York). L.A. certainly doesn’t need another superficial anecdote in the daily grind; but can Angelenos sacrifice their time for a good cup of Joe? After all, I don’t want to see Starbucks in the middle of the jungle.

Intelligentsia
Coffee sommelier, pastries, Clover
3922 W. Sunset Blvd., 323.663.6173
Daily 6am-11pm

Hazed Horizon

3 Apr

Tonight it’s cool, the city enveloped in fog. I’ve snaked my way through Pasadena and now head home, back to Hollywood on Highway 101.

As I drive past downtown L.A., I can see the skyscrapers tower above me, advertisements and signs atop the buildings effectively blurred by vapor. The traffic bellows but it’s quiet as I travel, as if the brume submerges the sound.

No one is out, save for a woman with a platinum blond mohawk looking to cross the street at Franklin and Highland. But I am taking side streets. I drive through the dark; and finally, I am home.

Roll Credits

1 Apr

A unique L.A. phenomenon: Unlike the rest of the country, much of L.A.’s movie audiences sit through the closing credits; I’m not in the biz, so this stand-still simply gives me time to get out of the parking lot before the masses head out and create a painful parking lot traffic jam.

An LA Observer shows us what’s up: “In L.A., a movie isn’t over at the fadeout; we want to see who was the best boy, who stood in for Julia Roberts and who got the catering gig. For Angelenos, the movie isn’t over until the Dolby Sound System logo has appeared, and the house lights have come on.

I used to believe L.A. movie crowds watch the credits with as much interest as the story action because they want to see how many people they know making below-the-line appearances. To recognize names, to claim relationships, is a gauge of professional status in an industry town; it’s a competition as much as a curiosity satisfier.”

It machine never stops.

Megalomaniac: A Religion Is Born

26 Mar

It is no secret that Scientology is an extensively rooted practice in L.A. Increasingly, and under the radar, Scientology continues to build its’ presence and influence in one of the most powerful cities in the U.S. Their freak flag keeps waving (aka Tom Cruise) in an effort to boost good PR, but as John Cook at Radar points out “after an embarrassing string of high-profile defections and leaked videos, Scientology is now under attack from a facelss cabal of online activists.” Will Scientology be declared a cult, as Germany did this past year, or will it rise as a legitimate religion, thanks to their long list of celeb believers? When the line is drawn, where do you stand?

Radar has done its homework. L.A. is nothing like Clearwater, but there are resemblances. Clearwater is the Scientologists’ established ‘spiritual mecca’, denoted as such thanks to a landing (yes, landing) by L. Ron Hubbard back in 1975. The pulp fiction writer and subsequent cult leader led his followers on an eight-year sea voyage throughout Europe and the Mediterranean, finally settling on the coast of Florida and establishing a small town designated to the fine art of achieving a scientologist’s wet dream, the ultimate spiritual state and financially costly highest level. On the day that John Cook of Radar visits, something is clearly wrong, as the streets are empty and soon enough, they’ve got scientologist photogs following them every step of the way. John is informed that 110 cameras survey the downtown area in addition to the new ‘friends’ now tagging along. Clearwater is prepared for its enemies.

Back in L.A., scientology is rapidly taking root, if not already cultivating its chronic infestation. Unbeknownst to many, scientologists are buying up real estate around town, networking contacts and turning many Hollywood power players into devoted followers. An example of what this means is provided by Alexander, a former vice president of Universal Studios, who defected, and says that in his former life, ‘he was so consumed with Scientology that he carried around a Church-issued beeper that alerted him whenever his minders decided he required counseling.’ Around Hollywood, you can spot a Scientologist fairly easily, as they generally wear an issued uniform of khaki pants and a plain navy blue tee, shuffling to the next building with downcast eyes. Driving in front of the Hollywood Scientology buildings and dorms, nary a person can be seen. The dorms almost look deserted, but the contrary is true, they are meant to be inconspicuous. They are, and frighteningly so, as covert operations like, “Operation Freakout” are manifesting in the media. Lives are at stake. Hubbard famously “promulgated what he called the “fair game” policy, whereby anyone judged to be an antagoinist “may be deprived of property, or injured and tricked, sued or lied to, or destroyed.” A statement later withdrawn because it was “bad PR.”

This crazy city of L.A. is filled to the brim of what appears to be a heady concoction of subversive activity a la Scientology. Aside from this, I have a hard time believing that extensive paranoia, described earlier and aptly reported in Cult Friction, is the result of true spiritual freedom and a sound mind. Even John Cook, our unsuspecting reporter, who came to L.A. to watch Scientologist protestors unload their opinion, gets a snapshot of the fear they effect, just read his article. The stories of harassment continue to float to the surface, but I hear nothing from the streets of L.A.; the idea that Scientology is so powerful around town that nary a person will talk for fear of disappering one day is effectively disturbing. I worry about a group who puts so much energy into ‘saving’ the locals, yet does not openly reveal itself; I’m sentient but apprehensive; should I be paranoid of them? Looks like Anonymous already went there.

Daily Serving

23 Mar

There’s a surprising few of us getting coffee, hanging out, and catching up on the fine cuisine offered around L.A. – and then blogging about it. My curiosity about the people in the Los Angeles blogosphere led to me to these L.A. expatriates and colleagues. Enjoy!

LA FILTERED

CAROLINE ON CRACK

CITY FEEDS LA

FRANKLIN AVENUE

LOS ANGELES METBLOG

Happy Easter

23 Mar


L.A. is a congregation of artists and collaborators; when a holiday comes along involving chocolate and coloring, well, let the celebration begin. Foodies turned restaurant entreprenuers turn their L.A. eateries into celebrity gatherings with the most delicate and excessive temptations for the palate.

Caroline On Crack divulges some Easter indulgence for your enjoyment; she reveals:

Boule’s Gourmet Easter Basket Fixins
Boule in WeHo, has a chocolate egg trio that will put the Cadbury bunny to shame — a hollow dark chocolate egg with candied fruit and nut charms inside, a hollow milk chocolate egg with white chocolate sunnyside-up egg charm inside, and a hollow white chocolate egg with mini lemon marshmallow chick and white chocolate sunnyside-up charms inside. Other Easter treats are Meyer lemon truffle pops, Easter marshmallows (a lemon chiffon chick, a passion fruit bunny and a vanilla bunny head) and a large dark chocolate bunny and small milk chocolate bunny.

Jin Patisserie’s Chocolate Eggs
At $38 to $48 a pop, Venice bakery Jin Patisserie’s chocolate Easter eggs sound like quite a splurge. With each handmade egg filled with truffles, they are. Decorated with chocolate flowers, geometric shapes and spray-on coloring these beauties come in 27 flavors of exotic fruits, liqueur and tea. The small eggs ($38) are six inches tall, while large eggs ($48) are eight inches tall.

Sprinkles’ HOP Easter Box
Everyone’s favorite cupcakery has a special “HOP” box filled with dark chocolate, brown sugar praline, carrot and vanilla cupcakes adorned with pink and green bunnies. Or you can purchase the brown sugar praline cupcake just for yourself. You can’t go wrong with its caramel cake with brown sugar frosting topped with crunchy nut praline ($3.25).

SusieCakes’ Easter Basket Cupcakes
A cupcake and Easter basket all in one! Genius! The cute bakery offers up a chocolate cupcake with coconut buttercream topped with green coconut “grass” and mini jellybeans ($3). But if you want something other than cupcakes, they also have Rice Krispie treats, cute home-made bunny and chick marshmallows and Easter-themed frosted sugar cookies.

Yummy Cupcakes’ Easter Flavors
Yummy gets a gold star for offering quite a selection of cupcake flavors this holiday and in such an ornate fashion. The Easter bunny cupcake ($3.50) actually has chocolate rabbit ears sticking out of it. The Easter basket cupcake ($3.50) has a white chocolate handle and spring-colored drop flowers. Other flavors include Carrot Cream Cheese and Egg Hunt ($3 each). The latter is side rolled in coconut flakes and topped with jelly beans.

Hit It Like A Russian

19 Mar

Oh pick up lines. Let me count the ways. When you go out with the girls (and I mean friends, not the nicknamed duo that reside on a chest), it is inevitably seen as an open invitation to men; especially after downing liquid courage. Unfortunately for the unwitting male counterpart, nothing makes me go frigid faster than a drunk hit. Inevitable it is, so what better way to brave the waters than at a local Russian bar.

One Sunday night, I hop into my car and hit up Lubitsch, a tucked away bar in my West Hollywood neighborhood. The ivy-covered entrance leads to a stone walled patio and is guarded by the usual bouncer, but with the typical LA twist – as our bouncer, whose name we learn is Daniel – is wearing black skinny jeans and Italian boots. More nerdy emo than buff gym rat, and a lot more fun than either. Two rooms, illuminated only by a handful of orbs and lamps around the bar make you feel like you walked into Eastern Promises, and you’re hoping there’s not a body in the back. This place is dark, and I’m digging it. If you want to hide from your friends, here’s good place to do it.

Strawberry flavored drinks rimmed with champagne are on the special menu tonight and my girlfriends, who have beat me to the punch tell me, they are delicious! If history serves me right, I’m pretty sure drinks with fruity flavors were not served at the Kremlin in the 1800’s, but whatever; with its designated Russian moniker, how can I resist. However, girls night out it is not meant to be, and as I talk with my friends, we are accosted by a NY douchebag, all primped and preened with stoli vodka. It doesn’t take long before I ask him to leave, (I am after all, catching up with good friends) and it gets hostile. After a near aggressive and extensive awkward argument, he finally leaves (he later ends up in a fight on the patio, and gets kicked out of the bar. Whoo-hoo! Maybe Daniel is tougher than he looks). My girls and I end up on the patio, and we get to know Daniel, our swathy bouncer, a little better. He is aware that we were the ones who rejected the NY patron, and tells us we ‘should have taken one for the team.’ Yeah, right. The night ends in laughs, and we all go home pink cheeked and happy.
Lubitsch, it’s not a place to get drunk and party, but it’s great to chill out and have some fun. Still, not everyone has a good time here, LA Filtered would disagree with my blessing.

For The Love of Dov Charney

11 Mar

That Los Angeles lothario of legal soft porn advertisements has charmed yet another. Per Copyranter, read this article by the latest AA model, and “think back fondly to a time in your life when you were such a naive little tabula rasa.”

Looking For Oranges On An Apple Tree

8 Mar

Self-interest rules in Hollywood in a predominant and present way, namely, in your relationships. The person you meet at work, in cafes, on the street (given the odds) thinks, “how can you make my life bigger, better and wealthier?”

You can’t take lying out here personally. When I realized for the first time (several times over really) that I was lied to, I was hurt that a person I trusted would do that to me; BUT this is the way people manage their relationships. Conflicting self-interest and need confuse L.A. relationships. Guarding myself from motive is mentally exhausting. This is a thorn in my side.

Surpised by usurption and deception, I have many deep cuts. Try not to be surprised and don’t have high expectations. You have to work through the rough to find the diamonds.

Fruit

7 Mar

Driving in LA is like getting acupunture – all you want to do is scream but you’re stuck for the next 30 minutes. Call it character building, as your patience is will be tested. A drive only a mile away can take over an hour, bumper to bumper, with some douchebag stopping to park, take a left turn, or simply try to squeeze himself in ahead of you. People take their time, question which way to turn and generally stop thinking when they get in their car. Then it comes to this – someone throws a piece of dried fruit at me, a piece of fruit?!

Honking in L.A. is sort of a no-go. We’re all in the same pot, slowly making the trek home after work, so it’s unfair that one of us is rocking the boat and pissing people off even more. But c’mon, don’t stop during a green light to decide whether or not you want to make a right turn, and then do it at the last minute so the person behind you misses the green light. Same rule goes for left turns, the moment you have a chance to turn, you better fucking move.

The New York Times gives the traffic problem perspective.