97,000 people attended the U2 concert at the Rose Bowl in Pasadena on Sunday night. Amongst the vibrating lights and amped crowd, with Bono’s pitch perfect voice echoing the stadium walls, no prouder moment was to be had than when fifty-year olds drunk on Bud Light, wearing their favorite ripped 1995 tour tees (that managed to conceal only a portion of plump belly underneath), are shouting and loudly singing next to you in an inharmonious malodorous drone. For three hours. However, hoisting said Buds in the air, everyone rocked out to the new and the old U2 hits, taking part in Bono’s message to the world – love, peace and unity – voiced by Bono, cheered on by Los Angeles, making history with the international YouTube live broadcast of the concert.
Less inspired than the U2 concert, was the Italian Tourism Board at The Grove, which appeared at the property for the weekend. Promoting tourism across the world, The Grove has featured Hawaii, Canada, Japan and now Italy. A pop-up trailer ushered you into an air-conditioned room to be educated about the country. You could have scored a 2-inch bottle of true Italian virgin Olive Oil and some European chocolates while being told the virtues of relaxing in Sardinia.
Also, you could have spent some money. Head over to TenOverSix for some expensive shopping (Beverly boulevard is good for that). Get on your knees and beg them to order more of the sold-out mini-cigarette shrunken literature books from Leo Tolstoy: The Death of Ivan Ilych and Father Sergius, Joseph Conrad: Heart of Darkness and Robert Louis Stevenson: Dr. Jekyll & Mr. Hyde.




















